Rice Syrup Market Grows with Demand for Natural Sweeteners and Clean-Label Products
The rice syrup market is experiencing steady growth, driven by rising consumer demand for natural sweeteners and clean-label food products. Made from brown or white rice, rice syrup is a plant-based, gluten-free sweetener often used as an alternative to corn syrup, honey, or refined sugar.
One of the key market drivers is the shift toward healthier and more transparent ingredient choices. Consumers are increasingly reading labels and opting for foods free from artificial additives and high-fructose corn syrup. Rice syrup, with its mild flavor and lower fructose content, fits well into this health-conscious lifestyle.
It is widely used in processed foods, including cereals, granola bars, beverages, baby food, and baked goods. As the plant-based and organic food sectors expand, rice syrup continues to gain popularity in vegan and allergen-free products.
In addition to health trends, demand for rice syrup is supported by its versatility and longer shelf life. Manufacturers are also investing in organic and non-GMO certifications to meet growing consumer expectations.
Asia-Pacific remains a key production hub, while North America and Europe show strong growth in consumption. With continued focus on natural and functional ingredients, the rice syrup market is poised for long-term expansion across the global food industry.